Category: Entrepreneurship

Trying to find your traction channel? Think through market and model first

Startups live and die by growth. Growth is comprised of many factors, which can be boiled down to: acquiring new users who find value in your product, and…

My perspective on going from idea to product

Over the past few months I’ve been reading a lot of books and have briefly experimented with learning the process of starting a new venture for a course…

Still buying TV ads? First max out digital

Not everyone is accepting it but the state of traditional media is rapidly drifting away as we now live in a world where nearby, if not all, marketing…

The science behind scaling a startup – Growth Hacking

I spoke at the Rotman Commerce Marketing Association’s Spotlight conference on growth hacking on 11/14/15. Take a watch of my talk and let me know of any feedback!

High school or post-secondary Student? Three reasons entrepreneurship is the right choice for you this summer

If you’re a high school or post-secondary student, you’ve probably heard about the concept of entrepreneurship but never ventured deeply into it. You have heard of numerous reasons of why entrepreneurship isn’t the best option right now: it is too risky, it takes too much time, you may fall into debt, your social life will suffer, and the list goes on.