Kareem's Growth Marketing Blog - Hey, I'm Kareem. In this blog, I analyze fast growing companies to help you understand how to replicate their growth!

Marketing, Technology

The ClickUp Growth Strategy: Scaling to $20M+ ARR in Two Years

ClickUp is a work productivity platform that managed to scale from $0 to $20M in ARR in under two years. What makes this growth even more astonishing is that they did it in the broader project management and work productivity…

June 1, 2021

Technology

How ProfitWell achieves a 20:1 LTV: CAC and doubles ARR every year

Back in 2016, I was working at Autodesk on one of their few consumer products, SketchBook. SketchBook was a sketching application aimed at making the digital drawing process as smooth as pen and paper. As everyone working on a subscription…

May 31, 2020

Technology

What is vertical SaaS and why it’s the future.

The shift from perpetual license-based business models to solely focusing as software as a service (SaaS) has been a defining trend over the past 20 years. Led by Salesforce as the first pure-play SaaS superstar, companies of all types have…

April 20, 2020

Marketing

Four things to consider with a global product launch plan

Global product launch plans are always tricky. Figuring out what market segment to play in, who competes in that arena, and how you are different are just some of the challenges. But, once a product has begun to expand well…

December 5, 2019

Marketing

How a hotel front desk rep got me to pay him a big tip

Mid last year I wanted to go on a vacation with my friends. We looked up options, compared prices, and ended up selecting Cancun as our destination and Hotel Riu as our all inclusive resort. We were all excited and…

January 12, 2018

Technology, Marketing

B2B personalization at scale for acquisition and engagement

Imagine if H&M only sold size large men’s shirts because that is what the average male wears? What if they only sold size small women’s shirts because that is what the data showed was the average size for the female?…

September 20, 2017

Technology, Marketing

How to build an LTV model and 4 common mistakes to avoid

Over the past six months, I’ve been working on SketchBook, a subscription based sketching app, where I spent a lot of time thinking about the concept of customer lifetime value (LTV) and customer acquisition cost (CAC). In this post, I…

May 31, 2017

Technology

Has Instagram killed Snapchat yet?

Vanity metrics argue yes; actionable metrics say otherwise Facebook announced last week that Instagram Stories has now reached 200M daily active users (DAUs). Compared to Snapchat’s 161M DAUs, alongside the slowing DAU growth rate, it is easy to jump to…

April 18, 2017

Entrepreneurship, Technology

Trying to find your traction channel? Think through market and model first

Startups live and die by growth. Growth is comprised of many factors, which can be boiled down to: acquiring new users who find value in your product, and making sure they stick around actively lovin’ it (perhaps, this explains McDonald’s…

March 17, 2017

Marketing

Still buying TV ads? First max out digital advertising

Not everyone is accepting it but the state of traditional media is rapidly drifting away as we now live in a world where nearby, if not all, marketing actions can be quantified. Watching sports on television has declined by 10%…

May 9, 2016