What is vertical SaaS and why it’s the future.

The shift from perpetual license-based business models to solely focusing as software as a service (SaaS) has been a defining trend over the past 20 years. Led by Salesforce as the first pure-play SaaS superstar, companies of all types have…

Has Instagram killed Snapchat yet?

Vanity metrics argue yes; actionable metrics say otherwise Facebook announced last week that Instagram Stories has now reached 200M daily active users (DAUs). Compared to Snapchat’s 161M DAUs, alongside the slowing DAU growth rate, it is easy to jump to…

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