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Still buying TV ads? First max out digital

Not everyone is accepting it but the state of traditional media is rapidly drifting away as we now live in a world where nearby, if not all, marketing…

Keeping track of your spending as an exchange student

It’s been a month and a half since I first ventured out into living in Copenhagen as an exchange student. Over this time, I’ve myself struggled with managing my personal finances despite building out extensive spreadsheets that would only require me to plop in a few numbers as time went on. I’ve also spoken to many other exchange students who have crumbled and given up with managing their spending while studying (or travelling).

The science behind scaling a startup – Growth Hacking

I spoke at the Rotman Commerce Marketing Association’s Spotlight conference on growth hacking on 11/14/15. Take a watch of my talk and let me know of any feedback!

The rise of Adblock – How your favourite websites are being destroyed

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We all hate them… some pop out, some are plastered on the corner of your favourite website, and others are placed as a banner on your favourite mobile app. Yes, I am referring to ads. 

High school or post-secondary Student? Three reasons entrepreneurship is the right choice for you this summer

If you’re a high school or post-secondary student, you’ve probably heard about the concept of entrepreneurship but never ventured deeply into it. You have heard of numerous reasons of why entrepreneurship isn’t the best option right now: it is too risky, it takes too much time, you may fall into debt, your social life will suffer, and the list goes on.