Category: Marketing

Four things to consider when launching your product globally

Product launches always tricky. Figuring out what market segment to play in, who competes in that arena, and how you are different are just some of the challenges….

How a hotel front desk rep got me to pay him a big tip

Mid last year I wanted to go on a vacation with my friends. We looked up options, compared prices, and ended up selecting Cancun as our destination and…

Personalization at scale for acquisition and engagement

Imagine if H&M only sold size large men’s shirts because that is what the average male wears? What if they only sold size small women’s shirts because that…

What is often overlooked when building a lifetime value model

Over the past six months, I’ve been working on SketchBook, a subscription based sketching app, where I spent a lot of time thinking about the concept of customer…