Category: Technology

Four things to consider when launching your product globally

Product launches always tricky. Figuring out what market segment to play in, who competes in that arena, and how you are different are just some of the challenges….

Stock investing: How I made a 20% return in 3 months

Everyone wants to put their free cash flow to work, one way to do that is through stock investing. Creating your own stock investing strategy and managing your…

Personalization at scale for acquisition and engagement

Imagine if H&M only sold size large men’s shirts because that is what the average male wears? What if they only sold size small women’s shirts because that…

What is often overlooked when building a lifetime value model

Over the past six months, I’ve been working on SketchBook, a subscription based sketching app, where I spent a lot of time thinking about the concept of customer…

Has Instagram killed Snapchat yet? Vanity metrics argue yes; actionable metrics say otherwise

Facebook announced last week that Instagram Stories has now reached 200M daily active users (DAUs). Compared to Snapchat’s 161M DAUs, alongside the slowing DAU growth rate, it is…

Trying to find your traction channel? Think through market and model first

Startups live and die by growth. Growth is comprised of many factors, which can be boiled down to: acquiring new users who find value in your product, and…

My perspective on going from idea to product

Over the past few months I’ve been reading a lot of books and have briefly experimented with learning the process of starting a new venture for a course…

Still buying TV ads? First max out digital

Not everyone is accepting it but the state of traditional media is rapidly drifting away as we now live in a world where nearby, if not all, marketing…

The rise of Adblock – How your favourite websites are being destroyed

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We all hate them… some pop out, some are plastered on the corner of your favourite website, and others are placed as a banner on your favourite mobile app. Yes, I am referring to ads.